Web Design & Developer for Small Business Success
As a small business owner, having a professional, well-designed website is crucial for competing and growing your business online. However, most small business owners don’t have the technical skills or time to build and manage a website themselves. That’s why working with a qualified web design & developer can pay dividends.
Grow Your Brand
At SizeUp Marketing, we specialize in custom web design and development for small businesses across industries. With an extensive amount of combined experience, our team of experts can handle your project from start to finish, creating a website tailored specifically for your business goals and target audience.
At SizeUp Marketing, we specialize in custom website design and development for small businesses across industries. With an extensive amount of combined experience, our team of experts can handle your project from start to finish, creating a website tailored specifically for your business goals and target audience.
Our Web Design Process for Small Businesses
Our proven web design process allows us to deliver exceptional results, regardless of your industry or business size. Here are the key steps we take:
Key Website Development Services for Small Business
As a full-service web design agency, we handle all aspects of creating, launching, and managing a custom website tailored to your small business. Our key services include:
Custom WordPress Development
We build all websites on the flexible, SEO-friendly WordPress platform. We handle theme selection, customization, functionality, and seamless integration with your other systems.
Responsive Mobile-Friendly Design
All our website designs are fully responsive, ensuring your site looks great and functions flawlessly on all devices - desktop, laptop, tablet, and mobile.
UI/UX Design
Your website’s user interface and user experience can make or break your ability to attract, engage, and convert visitors. Our UI/UX design experts maximize site usability and conversion.
Content Creation & Optimization
We handle all your website copywriting and content optimization needs, ensuring your site communicates your brand story effectively while boosting SEO rankings.
Site Speed Optimization
Fast site speed is vital for SEO and user experience. We conduct performance audits and optimize images, code, web hosting, and more to maximize your site speed.
Search Engine Optimization (SEO)
We incorporate proven SEO best practices into website architecture, content, and technical elements, helping improve search visibility and rankings organically over time.
Maintenance
We provide continuous maintenance, ensuring that your website remains up-to-date with flexible support plans that can be tailored to match your specific requirements and budget constraints.
Why Work With Us for Your Small Business Website?
As an experienced, data-driven digital marketing agency, we deliver results through well-crafted websites optimized for your specific business. Here are a few key reasons to choose us:
1
We Understand Small Business Needs
Having worked with small business clients across diverse industries, we understand the unique needs, challenges, and opportunities small businesses face online and tailor solutions accordingly.
2
We Focus on ROI
Every marketing dollar must impact your bottom line. We use data and analytics to maximize your return on investment from your website and related digital marketing efforts.
3
We Won't Nickel and Dime You
Some agencies nickel and dime you for every service. We take a more transparent, partnership approach focused on your success - not inflating our fees.
4
We Handle All Technical Aspects
No need to hire a separate web developer. Our team handles all technical aspects, allowing you to focus on your business while we handle your website.
5
We Are Your Ongoing Partner
We don't just build your website and then disappear. We provide ongoing support, maintenance, and optimization long after launch, helping ensure your success.
Ready to get started with an exceptional new website tailored to your small business goals and budget? Let’s talk. Contact us today for a free website audit and digital strategy session.
Optimizing Website Design Elements for Maximum Conversions
Now that we’ve covered the key steps involved in our proven website development process, let’s explore some of the crucial design elements we optimize to convert visitors into leads and sales.
While aesthetics are important, functional conversion-focused design is vital. Visitors should easily find what they’re looking for, consume the right content, and be compelled to take action through clear calls to action.
Home Page Design
A home page must instantly communicate what you do while encouraging exploration. We optimize home page design using strategies like:
Crystal clear headline and sub-headline explaining your offering and value proposition.
Relevant, high-quality imagery such as photos of your business, products, services, or team.
Easy-to-find calls-to-action prompting visitors to contact you, browse products/services, read a blog post, etc.
Prominent business information like address, hours, phone, and contact form.
Social proof such as reviews, testimonials, certifications, and case studies.
Effective use of whitespace for visual balance without looking sparse.
Interior Page Layout
Interior pages like services, contact, and product/category pages also require thoughtful information architecture and conversion-focused design. The tactics we implement include:
Concise page titles and headers that clearly indicate the purpose of each page.
Relevant imagery to engage visitors and illustrate key points.
Easy-to-scan layout via short paragraphs, ample whitespace, informative sub-headers, and bulleted lists when applicable.
Prominent calls-to-action encouraging visitors to convert based on each page’s intent.
Quality content that answers visitor questions and concerns concisely.
Navigation Menu Structure
An intuitive yet robust website navigation scheme is crucial for proper information architecture and usability. We design navigation menus with principles like:
Organized hierarchically to reflect logical categories and site structure.
Concise and descriptive labels help visitors efficiently find what they need.
Positioned consistently across all pages.
As few clicks as possible to key content, products, and conversion paths.
Contact and conversion pages are prioritized in the main navigation.
Mobile Responsiveness
With over 50% of website traffic coming from mobile devices, responsive mobile design is a must. Our techniques include:
Flexible layouts that adapt seamlessly to any screen size.
Effective use of breakpoint CSS to adjust designs for smaller screens.
Targeted content delivery based on mobile vs. desktop visitor intent.
Reduced steps to conversions like fewer navigation clicks on mobile.
Legible typography and button sizes.
Eliminating horizontal scrolling for optimal mobile experience.
The result is a strategically designed website aligned to your brand and equipped to engage visitors while converting them into leads and loyal customers. Let us optimize your site’s persuasiveness and profitability through exceptional web design.
Frequently Asked Questions
Let’s Bring Your Business Online with a Custom-Designed Website
After reading this guide, you understand the key elements involved in having a professional website developer create a custom site tailored specifically for your small business.
You also learned how our proven web design process delivers exceptional results based on in-depth research into your business and industry.
Now it’s time to take the next step.
Our experienced team of website developers, designers, writers, and online marketers is ready to make your digital presence as impressive and effective as your business.
To get started, Contact us today for a free website audit or to book your FREE Strategy Session.
Our team will assess your current website (or lack thereof) and create a strategic plan tailored to your budget and goals.
We look forward to learning about your business and beginning a partnership that will enable online growth and success for years to come. Let’s build something great together.
