Small Business Google Ads Management
At SizeUp Marketing, we specialize in managing Google Ads campaigns for small businesses. As a leading digital marketing agency based in San Antonio, Texas, we leverage our expertise in paid search advertising to help local businesses like yours drive more leads and sales online.
Grow Your Brand
Why Google Ads For Small Businesses?
Google Ads, also known as pay-per-click (PPC) advertising, allows you to show your ads at the top of Google search engine results when people search for keywords related to your business. It’s an extremely effective way for small businesses to be found by potential customers. Here are some of the key benefits of Google Ads for small businesses:
Our Google Ads Management Process
Our Google Ads management process is focused on maximizing your return on investment. We follow a step-by-step approach:
Research & Planning
We start by learning all about your business, such as your products/services, target customer profiles, business goals, and metrics for success. This is followed by in-depth research into your industry and competitors. We use these insights to create a strategic Google Ads plan tailored to your unique business.
Campaign Setup & Launch
Based on the plan, we set up and structure your Google Ads campaigns and ad groups to target relevant searches. We design highly compelling ad copies and create landing pages for effective conversions. Once the foundation is laid out, we launch campaigns starting with a limited budget to test performance.
Optimization & Improvement
By continuously monitoring and analyzing ad campaign metrics, we identify opportunities to optimize for better results. This includes expanding high-performing areas, pausing underperforming keywords, A/B testing ads, and adjusting bids and budgets. We make data-driven decisions to improve campaign efficiency over time.
Reporting & Communication
Through regular reporting, we keep you updated on key stats like impressions, clicks, conversions, costs, and return on ad spend. You have complete visibility into the performance of your Google Ads account. Our experts also provide strategic recommendations on how to continue optimizing campaigns. By following this process, we are able to demonstrate ROI from Google Ads and consistently improve performance. Our optimization efforts are focused on reducing your cost per acquisition to grow your business.
Targeting Options For Small Business
Here are some of the common targeting tactics we use to make sure your ads reach your potential customers:
1
Location Targeting
Target local searches within a certain radius of your business location, city, region, or state. Location targeting works very well for businesses that serve local customers.
2
Audience Targeting
Create custom audiences to target based on demographics such as age, gender, or income level.
3
Contextual Targeting
Show ads on websites or YouTube channels relevant to your products/services to reach interested audiences.
4
Device Targeting
Separate targeting for desktop vs mobile users, adjusting bids as needed - mobile users may have higher intent.
5
Remarketing
Target visitors who have been to your website before and "re-market" to generate repeat business.
6
Search Partners
Expand reach to searches on Google search partner sites like AOL or Ask.com.
7
Keyword Targeting
Carefully select keywords that your potential customers are using in searches. This is the foundation of Google Ads.
Our Google Ads experts can help determine the right targeting strategy for your specific business goals and budget. The flexibility of PPC campaigns allows us to refine targeting over time based on data.
Leveraging Google Ads Advanced Features
While Google Ads already provides powerful targeting options, there are some advanced features we leverage for even better campaign performance:
Leveraging Google Ads Analytics For Improved Performance
One of the most valuable tools at our disposal for Google Ads management is the powerful analytics within the Google Ads platform. Our team knows how to harness analytics to gain insights that drive better campaign results.
We analyze metrics across four key areas to optimize your Google Ads presence:
1
Campaign Analysis
We look at campaign-level metrics like impressions, clicks, CTR, average cost-per-click, conversions, conversion rate, and cost-per-conversion. These numbers tell us how well your overall campaign targeting and budget allocation are working. It allows us to identify high-performing campaigns to invest more into.
2
Ad Group Analysis
Within each campaign, ad groups are organized by keywords and targeting. Analyzing ad group performance shows us which keywords are converting best. We use this to pause poorly-performing ad groups and raise bids on profitable keywords.
3
Keyword Analysis
We dig deeper into keyword-level metrics like impressions, clicks, CTR, average position, relevance, competition, and conversion rate. This allows us to optimize bids on the best-converting keywords and find additional similar keywords.
4
Ad Analysis
Ad performance metrics like CTR and conversion rate help us determine optimal ad copy, call-to-actions, and landing pages. We A/B test different ad copies against each other. The common thread is using data to make smart optimization decisions. We leverage Google's powerful analytics to ensure maximum ROI from your Google Ads spending.
Why Work With Us?
When you choose SizeUp Marketing for your small business Google Ads management, you get access to certified experts who deliver proven results. Here’s what sets us apart:
Experience – With several years of combined experience running Google Ads campaigns, our strategists know what works.
Results-Focused – We are committed to delivering a high ROI from your ad spend. Our strategy is guided by key performance indicators such as conversions and cost per lead.
Data-Driven Decisions – All of our optimization efforts are backed by data analysis to maximize impact. We leverage Google’s powerful analytics.
Customer Service – Our responsive team communicates regularly and keeps you updated on campaign progress.
Customized Solutions – We don’t believe in pre-packaged solutions. We tailor strategies based on your business goals and industry.
Latest Techniques – We stay on top of the latest PPC trends and technologies to improve your campaigns.
Transparent Pricing – There are no hidden fees. We offer competitive packages customized to your budget and goals.
By leveraging our Google Ads expertise, small businesses like yours can attract more of your ideal customers, generate more revenue, and get a higher return from your advertising dollars.
Frequently Asked Questions
Take the Next Step
See For Yourself How Google Ads Can Grow Your Business
Google Ads allows small businesses to drive targeted traffic that converts into sales. But it requires expertise to maximize the return from your ad spend.
By partnering with SizeUp Marketing, you’ll have certified professionals handling your Google Ads campaign management. We utilize advanced analytics, proven best practices, and constant testing to make your budgets work harder.
The result? A highly optimized Google Ads presence that delivers more leads and customers to your business.
Reach out today for a free website audit and consultation.
Our online marketing experts will conduct a detailed evaluation of your business to put together a customized plan and quote.