Custom Marketing Plans For Small Businesses
Grow Your Brand
Why Small Businesses Need A Custom Marketing Plan?
For small business owners with limited marketing budgets and resources, having a strategic plan is crucial to cut through the noise and achieve real results. Without proper planning, it’s easy to waste money and effort on tactics that don’t move the needle.
A custom marketing plan helps identify the right strategies based on your business goals, target audience, and budget. It prevents you from wasting time and money on activities that don’t provide an adequate return. Our plans outline the most impactful channels and campaigns to pursue in order to get in front of your ideal customers.
With a clear roadmap tailored to your business, you can focus your energy on executing the right activities over time to drive growth. In addition, having measurable benchmarks makes it easier to track progress and ROI.
Our Approach To Building Custom Marketing Plans
With this foundation, we craft a strategic plan tailored to your business covering areas like:
- SEO Strategy
- Social Media Marketing
- Paid Ad Campaigns
- Website Optimization
- Local Marketing
- Email Marketing
In addition, we provide a clear outline of target metrics, projected ROI, implementation timeline, and the subsequent steps to take. Our streamlined process ensures seamless execution of tactics month-to-month, making it easier for you to track progress and achieve your desired outcomes with confidence.
Core Services In Our Marketing Plans
Our comprehensive plans leverage the power of our core services to maximize your ROI.
SEO (Search Engine Optimization)
Our SEO strategies focus on boosting your organic search visibility by improving keyword rankings. Tactics include:
On-page optimization
Technical website audits
Content creation
Local SEO optimization
Link building
By ranking higher in search engines, you can drive more qualified traffic to your site over time.
Paid Ads
We run targeted paid ad campaigns on social media platforms like Google, Facebook, and Instagram to put your brand in front of motivated customers ready to buy. Our ads help you:
Get in front of buyers searching for your products or services
Remind previous customers to come back and purchase again
Attract potential customers similar to your existing clients
Launch new products or promotions
Carefully optimized ads translate into more leads and sales.
Website Design
An optimized, user-friendly website establishes credibility and fosters conversions. Our services include:
Custom WordPress development
Site speed optimization
UI/UX design
SEO best practices
Personalized content creation
A high-converting website is key to turning visitors into leads and customers.
Social Media Marketing
Strategic social media marketing campaigns help strengthen your brand image and awareness. Our services include:
Social media account setup and optimization
Engaging content creation
Audience growth and engagement campaigns
Advertising on social platforms
Strategy to nurture leads and drive website traffic
A strong social presence establishes you as an authority in your niche.
Why SizeUp For Your Marketing Plans?
With many years of combined experience, SizeUp Marketing offers proven expertise across today’s essential marketing channels. Our fully integrated strategies help small businesses maximize ROI from their marketing investment.
We take the time to understand our clients’ goals, challenges, and target audiences. This allows us to build data-driven plans tailored specifically for your business. Our hands-on approach, reliable communication, and successful track record power results.
All of our solutions are focused on one thing only: helping your business gain visibility and grow revenue. We become a true partner, taking care of your marketing so you can focus on your core business.
If you’re looking for an experienced team to handle your digital marketing, get in touch with us today to get started on a custom plan designed to take your business to the next level.
How We Craft Strategic Marketing Plans
At SizeUp Marketing, our systematic approach to building marketing plans follows a proven framework while still customizing every element for your unique business.
Here is an overview of how we craft targeted plans to meet your specific goals:
Discover: Research & Initial Audit
The first step is conducting in-depth discovery to find out where you currently stand. This includes:
Interviewing you to learn about your business, target audience, challenges, and goals
Researching your company history, products/services, processes, and performance
Auditing your current website, SEO, paid ads, and social media presence
Competitor research and comparison
Identifying your ideal customer avatar based on demographics, needs, and behavior
Performing keyword research to find opportunities to rank for valuable search terms
Assessing any existing marketing initiatives and results
This discovery phase gives us a 360-degree view of your current marketing effectiveness so we can chart the path ahead.
Strategize: Plan Development
With a solid understanding of your business, the strategizing stage focuses on developing the right marketing game plan for future growth. We:
Analyze opportunities uncovered during discovery to determine viable short and long-term strategies
Set specific, measurable goals and KPIs to track performance for areas like brand awareness, lead generation, and sales
Build out a 12-month strategic marketing calendar to plot tactics on a timeline
Define target audience personas and detail how/where to reach them
Make data-driven recommendations on how to allocate budget and resources across initiatives
Outline the implementation roadmap and identify required assets like ad creatives or branded templates
Establish processes for continual testing and optimization
The result is a comprehensive strategic plan documenting the approach across all marketing channels and assets.
Launch: Execution & Implementation
With the blueprint in place, we seamlessly transition into launching and executing the marketing programs outlined in the plan. This involves:
Managing or assisting with implementation across channels like SEO, PPC, email, and social
Creating marketing assets like blog posts, emails, ad copies, and images
Ensuring brand consistency across platforms
Monitoring campaigns and making data-driven optimization decisions
Providing ongoing performance reports and insights
Conducting testing to improve conversion rates
Paying close attention to emerging marketing trends and technologies
With our team handling execution, you don’t have to worry about the details or a learning curve. We’ll bring the plan to life driving results.
Optimize: Evaluate & Enhance
The final piece involves continuous optimization and improvement. We:
Track key metrics to identify what’s working vs. underperforming
Test new strategies to stay ahead of algorithm changes and market shifts
Analyze campaign data and uncover hidden opportunities
Refine strategies based on insights from analytics and reporting
Update plans to keep pace with new tools, platforms, and innovations
Shift budget and resources towards initiatives delivering the highest return
Revise goals and benchmarks as needed
By constantly reviewing performance and proactively enhancing efforts, we ensure your marketing remains effective over the long term.
Dedicated Client Success Managers
To ensure seamless collaboration and execution, we assign dedicated Client Success Managers to each account. Your CSM serves as the primary day-to-day contact overseeing the entire scope from planning through execution and optimization.
Benefits our Client Success Managers provide include:
Direct access to ask questions, get updates, and provide feedback
Deep knowledge of your business goals and marketing plan
Centralized project management across all initiatives
Tracking KPIs and reporting key data insights
Monitoring campaigns and managing any needed optimization
Updating plans in response to market changes
Ongoing recommendations to build on the momentum
With a skilled Client Success Manager aligned with your objectives, we provide trusted guidance at every stage while you focus on the bigger picture.
We Focus On Your Goals First
At SizeUp Marketing, your success is our number one priority. Our flexible process adapts to your business needs first.
If you only need specific initiatives like SEO or paid ads, we can build those tactics into a customized growth plan without requiring a full-service approach. Or if you have an in-house marketer but lack specific expertise, such as web design or social media expertise, we seamlessly fill those gaps in your team.
No matter your situation, our plans build on your existing efforts to drive better results. We don’t push unnecessary services or upsell. By maintaining a goals-first focus, our plans provide value from day one.
Some unique benefits our strategic approach delivers include:
Reach out to us and let us put our digital marketing expertise into action to take your business to new heights.
FAQs About Our Custom Marketing Plans
Contact Us & SizeUp Your Marketing
In today’s crowded digital landscape, having a sound marketing strategy is crucial, but who has the time and expertise to develop one alone? By tapping into SizeUp’s proven planning process and digital marketing skillset, you can accelerate growth and gain an edge over competitors.
Stop wasting time and money on disjointed marketing tactics. Partner with our team to build an aligned plan that converts at every stage, from driving awareness to acquisition to retention and sales. With measurable strategies tailored to your goals, we help you get far better results from each marketing dollar spent.
Ready to grow your business?
Click here to get started on a custom marketing plan.
Our team is ready to help you gain visibility, attract more of your ideal clients, and maximize revenue. Don’t wait any longer – let’s build your competitive edge and take your marketing to the next level with a strategic plan designed just for you.